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We worked with UEFA to visualise the style of the football, and the footballers, in the run up to the Europa League final. We animated the clubs key goals in the build up to the game and had animated the goals scored in the final shortly after the final whistle.
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Works Rugby's HSBC Sevens Series travels the world, representing countries from every corner. We visualised content from highlights of the game, to tapping into existing nicknames of star players e.g Speed Stick.
We used a three different strategies to engage audiences;
- A Buzzfeed style list of illustrations to help compare and highlight the positives of Sevens rugby to its larger brother, 15's.
- Summaries of the highlights, fans and locations of the different events.
- Reference nationalistic pride in the players.
Working with the an IAAF agency to create 'thank you' images, and videos, as a way of highlighting the fans contribution to athletics. The images and videos were included in an end of year book and on their social media channels.
http://iaaf-ebooks.s3.amazonaws.com/2016/Yearbook/html5/index.html