Click on the images to see the original post
Works Rugby's HSBC Sevens Series travels the world, representing countries from every corner. We visualised content from highlights of the game, to tapping into existing nicknames of star players e.g Speed Stick.
We used a three different strategies to engage audiences;
- A Buzzfeed style list of illustrations to help compare and highlight the positives of Sevens rugby to its larger brother, 15's.
- Summaries of the highlights, fans and locations of the different events.
- Reference nationalistic pride in the players.