We talk to players, while drawing the conversations, and capture their personal stories. The process of drawing the story opens up a lot of details which make the stories much more personal (the players even have a go drawing which reveals depth to the stories).
Taking into account the theme and brand, we visualise the the stories which create a deeper connection between the players and fans. Their narratives expose the human side of impersonal, media trained personas, helping the brand gain trust and credibility. Storytelling that is visualised offers genuine content that can inspire people and inspire them to share it.