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During the England 2015 World Cup, the World Rugby social team and Visually Speaking collaborated in creating a match infographic (of all the key moments) and illustrations of Fans of the Match and Moment of the Match for each of the knock out stage games. All were completed and posted instantly after the game giving World Rugby unique and creative content in a highly saturated market.
The fan illustrations went done very well, particularly when showing good will between each other. This was very poignant in communicating the comradeship and beauty of rugby.
The illustrated posts were consistently the highest shared and commented across all the social media channels.